General Analysis

This guide explains how to use Grower’s General AI Analysis to gain a high-level overview of your marketing channels. It covers accessing the tool via the Campaign Group’s Performance tab, understanding its two stages (Analyze and Conclude).

General AI Analysis is a powerful feature within Grower designed to provide a comprehensive, high-level overview of your marketing channels. Whether you're managing campaigns across Meta Ads, Google Ads, or other platforms, General Analysis equips you with the clarity needed to refine your strategy, ensuring every decision you make is backed by data-driven insights.

This guide will walk you through accessing General Analysis, understanding its components, and unlocking its potential to optimize your marketing performance.

Accessing General Analysis

To begin, navigate to the Campaign Groups page by clicking the "Campaign Groups" tab in the side menu. Select the Campaign Group you want to analyze by clicking on its name to enter.

Inside the Campaign Group, click on the "Performance" tab in the navigation bar. This tab provides a detailed overview of campaign performance metrics and insights. Scroll down to the Channels Performance section, where you'll find the General Analysis prompt, ready to deliver actionable insights into your marketing channels.

For details on what's available on the Performance page, check out our Performance Insights Guide.

Understanding General Analysis

General Analysis is tailored to each specific channel. It aims to give you a broad yet detailed overview of your marketing efforts within that channel. By examining campaigns, ad groups, and ads, the AI pinpoints trends, identifies high-performing elements, evaluates budget efficiency, and assesses the overall impact of your ads.

There are two levels to the General Analysis:

• Analyze: This initial stage is all about translating your campaign data into clear, actionable insights. The AI examines various components of your marketing strategy to determine what's working and what isn’t, enabling you to make informed adjustments.
• Conclude: The concluding phase ties everything together, offering a summary of findings and recommendations. It encapsulates the essence of your analysis, providing a clear path forward based on the AI’s comprehensive review of your data.

Benefits Of General AI Analysis

1. Tailored Insights: Get channel-specific insights that address the unique aspects of each marketing channel.
2. Data-Driven Decisions: Empower your marketing decisions with a solid foundation of AI-analyzed data.
3. Strategic Planning: Use predictive analysis to stay ahead of trends and prepare your strategy for future challenges and opportunities.
4. Optimized Budgeting: Ensure your marketing budget is being used efficiently, with investments justified by tangible results.

When To Use General Analysis

General Analysis is the perfect tool for evaluating channel performance at various stages of your campaign. It is particularly valuable in the following scenarios:

• Start Of Campaign: Establish baseline performance metrics to understand where your channel stands and identify opportunities for improvement from the outset.
• Mid-Campaign Reviews: Monitor ongoing trends, track key performance metrics, and make data-driven adjustments to optimize your strategy and ensure your campaigns remain on track.
• End Of Campaign: Evaluate overall results, identify top-performing elements, and gather key takeaways to refine future campaigns and enhance ROI.

By transforming raw data into clear, actionable insights, General Analysis empowers you to improve campaign effectiveness, optimize budget allocation, and make strategic decisions grounded in data.