Group Summary Dashboard

This guide covers the summary dashboard of a group, explaining how to track campaign performance, monitor spending distribution, analyze Return on Ad Spend (ROAS), and review key metrics like impressions, clicks, and conversions.

The Group Summary page is designed to give you a comprehensive overview of how your marketing campaigns are performing. The data displayed here reflects the campaigns you’ve added to the group and is based on the date range you select at the top of the page. This page is key to tracking important performance metrics like impressions, clicks and conversions across all your ad channels.

Let’s take a look at each section of the Group Summary page and how it helps you manage your campaigns more effectively.

Navigating To Summary Page

Ready to get an overview of your Group's performance? Simply head to the Associated Groups page. From here, just click on the Group name, and you’ll be instantly directed to the Summary Page.

This page provides a high-level view of key metrics and insights, tailored to help you track and refine your marketing strategies with ease.

Spending Overview

At the top of the page, you’ll see a pie chart that breaks down your total spending across the different marketing channels you’re using (Meta Ads, Google Ads, LinkedIn Ads, etc.).

This visual makes it easy to see at a glance how your budget is distributed across platforms.

You can hover over each section of the chart to see a more detailed breakdown of spending within each channel, including the specific campaigns contributing to the total amount.

This helps you monitor how your budget is being used and ensures you’re investing in the right areas.

Return On Ad Spend (ROAS)

Next, you’ll find a graph displaying your Return on Ad Spend (ROAS), which shows how much revenue your campaigns within the group have generated compared to the amount you’ve spent, starting from the Group’s designated start date. This ROAS graph provides a clear view of how profitable your campaigns are, with higher values indicating a better return.

By measuring the efficiency of your ad spend, ROAS reveals how much revenue your campaigns generate for every dollar spent.

How Is ROAS Calculated?

ROAS is calculated using the following formula: ROAS = (Gains - Costs) / Costs

To understand ROAS fully, let’s look more closely at Gains and Costs.

• Gains represent the revenue generated by the campaigns within the Group. The formula for Gains is: Gains = (Sales Conversion Rate × Total Success Metrics) × Average Ticket Price
• Costs represent the total marketing expenditure for the Group. This is calculated by summing the amounts spent on all campaigns within the Group’s date range: Costs = Total Marketing Expenditure Across All Campaigns In The Group

So ROAS compares the revenue (Gains) generated by your campaigns against their associated costs to measure the effectiveness of your ad spend.

ROAS Calculation Example

Let’s walk through an example using two campaigns, Campaign X and Y, added to the same Group.

To calculate the combined ROAS for the group, we sum the ROAS of Campaign X and Campaign Y.

Group ROAS = ROAS (Campaign X) + ROAS (Campaign Y) 
Group ROAS = 1.0 + 7.0
Group ROAS = 8.0

This means the combined return on ad spend for the group is 8.0, meaning for every $1 spent across both campaigns, the group has generated $8 in returns.

Understanding ROAS Trends

By monitoring ROAS over time, you can observe trends in your campaign performance. If your ROAS is increasing, your campaigns are becoming more efficient and generating more revenue per dollar spent. On the other hand, if your ROAS is declining, it could be a sign to adjust your campaign strategy, such as reallocating budget to better-performing channels.

Reports Snapshot

This section gives you a quick glance at key performance metrics for the campaigns you’ve added to the group. The data here is consolidated and standardized across all channels, ensuring consistency and comparability. It is directly tied to the campaigns you selected and the date range you’ve chosen at the top right corner of the section.

Key metrics include:

• Total Ad Clicks: The total number of clicks your ads have received.
• Impressions: The number of times your ads have been displayed.
• Cost Per Acquisition: The average cost to acquire one customer or complete one conversion.
• Cost: The total amount spent on campaigns in the selected date range.
• Reach: The total number of unique people who have seen your ads.

This overview helps you quickly assess how your campaigns are performing, and by changing the date range at the top of the section, you can view data for different time periods to spot trends or shifts in performance. The reports snapshot updates based on the date range you select.

The Click-Through Rate (CTR) graph shows the ratio of clicks to impressions, which indicates how engaging your ads are. A higher CTR means your audience is interacting more with your ads, signaling that your messaging and targeting are resonating.

Next to the CTR, the Success Metrics graph displays the total number of conversions or goals achieved by your campaigns. This is a direct measure of your campaigns' effectiveness in driving the desired outcomes, such as purchases, sign-ups, or other conversions.

By regularly reviewing both the CTR and Success Metrics graphs, you can get a sense of whether your campaigns are resonating with your audience and driving meaningful results.

Last Updated Indicator

At the bottom of the page, you’ll see a "Last Updated On" timestamp.

This tells you when the data on the Group Summary page was last refreshed. If you notice any discrepancies or delays in your data, checking this indicator will help you understand when the data was last pulled from your marketing platforms.