Targeted Recommendations

This guide explains how Grower’s Targeted Recommendations provide actionable insights to enhance campaign performance. It covers weekly improvement suggestions, managing pending recommendations, and storing impactful ones in the Lessons Learned repository. The feature ensures campaigns are consistently optimized for better results.

Welcome to the latest feature from Grower: Targeted Recommendations within the Performance page! Each Monday morning, Grower will identify your least performing campaign from the previous week and provide you with actionable recommendations to improve its performance.

The Targeted Recommendations feature is divided into three main tabs to help you efficiently manage and implement recommendations for your campaigns: Weekly, Pending, and Past.

Weekly Recommendations

The Weekly Recommendations tab shows recommendations for the current week's least performing campaign. Each Monday morning, the system identifies the campaign with the lowest performance score from the previous week and generates up to five actionable recommendations to improve its performance. Note that if a campaign has already passed 80% of its duration (based on the end date), it will not be considered for recommendations.

The two most critical recommendations are highlighted for easy prioritization, ensuring you focus on the most impactful actions. Each recommendation includes a title, subtitle, and a detailed description to provide clear and actionable insights.

Pending Recommendations

The Pending Recommendations tab compiles all unresolved recommendations from previous weeks, helping you track ongoing tasks and ensuring that no recommendation is forgotten or overlooked.

You can sort and filter recommendations by channel and expiration date, with the earliest expiring recommendations appearing first. Each recommendation shows a countdown timer indicating when it will expire, allowing you to manage deadlines effectively. Note that recommendations will expire after 30 days if they are not accepted or dismissed.

Additionally, you have the option to manually dismiss recommendations or mark them as done, allowing you to declutter the list and focus on recommendations that are important to you.

Past Recommendations

The Past Recommendations tab stores all dismissed and completed recommendations, serving as a historical record of actions taken.

You can filter recommendations by their status (Completed or Dismissed) and by digital channel, and sort them from newest to oldest based on their creation date.

In case a recommendation was dismissed accidentally, it will be stored in this tab for 30 days before being permanently deleted, providing a grace period for review. Additionally, completed recommendations are maintained unless their relevant campaign is no longer active. This allows you to have access to historical data for reference and learning.

Clicking on the "Add To Lessons Learned" will add the recommendation to the All Lessons Learned page, where you can view all your added targeted recommendations by Campaign Group.