Connect Your First Channel

This guide walks you through connecting external platforms like Google Ads, Google Analytics, Meta Ads, LinkedIn Ads, Snapchat Ads, TikTok Ads and Adjust to the Grower Platform. It explains using secure Single Sign-On (SSO) for linking accounts, associating channels with Campaign Groups, and managing or deleting connections. The guide ensures smooth integration for unified data analysis and real-time performance tracking.

Privacy Policy Agreement

At Grower, we prioritize protecting your privacy. The Third Party Integration Privacy Policy Agreement outlines how we collect, use, and safeguard your information while using our platform. It also informs you of your privacy rights and the legal protections available to you.

Digital Connections & Channels

To access and unify your data across multiple channels, it’s essential to connect your organization with the platforms you use. These connections act as bridges, linking Grower to your external accounts for seamless integration. Think of it as plugging your TV into different cable providers—each connection enables Grower to fetch data from a specific platform, creating a unified view. Once connected, Grower automatically gathers data from these channels, empowering you to easily visualize and analyze it with the power of AI.

Currently, Grower supports the following platforms:

• Google Analytics 4: Provides insights into your website and app traffic.
• Google Ads: Helps promote your business and drive traffic to your website.
• Meta Ads: Tracks and analyzes ad performance on Facebook and Instagram.
• LinkedIn Ads: Manages sponsored posts and campaigns within LinkedIn's professional network.
• Snapchat Ads: Distributes visually engaging content to build brand awareness.
• TikTok Ads: Manages and tracks paid campaigns on TikTok, reaching audiences through short-form video content.
• Adjust: A mobile measurement partner (MMP) that tracks app installs, events, and attribution across campaigns.

Before diving into the details of how to use connections and channels, here’s a quick summary:

Connections	Channels
Authorization links between Grower and your marketing platforms set up at the organization level.	Data repositories within Campaign Groups that utilize connections to gather and track data for specific accounts.
Allow Grower to access your accounts and retrieve data from platforms like Google Ads, Meta Ads, and LinkedIn Ads.	Store data from specific accounts and track performance metrics within Campaign Groups.
Act as the initial handshake to establish access between Grower and external platforms.	Enable ongoing data tracking and monitoring of campaigns within Campaign Groups.

Creating A Connection

To begin, navigate to the "Data Connections" tab in the side menu. This will take you to the Data Source Connections page, where you can manage your integrations.

Once on the page, click the "+ Add New Connection" button in the top-right corner to start setting up a new connection.

After clicking the "+ Add New Connection" button, you will see a list of available platforms to connect. Select the platform you want to integrate, to specify the data source you’d like Grower to sync with.

Next, an external authentication page will open, while Grower will display a popup indicating the need for permissions. On the external page, log in to your account and grant the required permissions by clicking "Allow". Grower leverages Single Sign-On (SSO) for this process, ensuring a secure and seamless way to link your platforms.

Connecting to each channel may differ slightly, but don’t worry—we’ll guide you every step of the way to ensure a smooth and hassle-free experience. Once the connection is established, Grower will immediately begin syncing data, enabling streamlined analysis and delivering actionable insights to help you make informed decisions.

Authentication Steps For Platform Connections

Connecting to Meta Ads

1. Login Prompt: You’ll be directed to Facebook’s login page. Enter your email or phone number and password, then click "Log In".
2. Authorization: Confirm Grower's access permissions by clicking "Allow" when prompted.

Connecting to Google Ads Or Google Analytics

1. Login Prompt: When connecting Google Ads or GA4, you’ll be redirected to the Google login page. Enter your email or phone number and click "Next".
2. Password Input: Input your Google account password and click "Next" to proceed.
3. Authorization Request: Google will display a permissions page requesting access for Grower. Review the requested permissions and click "Allow" to grant access.

Connecting to LinkedIn Ads

1. Login Prompt: You’ll be directed to LinkedIn’s login page. Enter your email or phone number and password, then click "Sign In".
2. Authorization: LinkedIn will request permission to grant Grower access to your account. Click "Allow" to authorize the connection.

Connecting to Snapchat Ads

1. Login Prompt: You’ll be redirected to Snapchat’s login page. Enter your username or email and click "Next".
2. Authorization: Snapchat will request permission to grant Grower access to your account. Click "Allow" to authorize the connection.

Connecting to TikTok Ads

1. Login Prompt: You’ll be redirected to TikTok Ads' login page. Enter your email and password or login with your TikTok account.
2. Authorization: TikTok will request permission to grant Grower access to your account. Click "Confirm" to authorize the connection.

Connecting to Adjust

1. Connection Name: Enter a name to identify this connection within Grower.
2. API Token: Paste your Adjust API Token in the token field. To locate your token, log in to your Adjust Dashboard and navigate to Settings → Account Settings → My Profile → API Token.
3. Once both fields are filled, click Confirm to establish the connection.

Note: Unlike other platforms, Adjust does not use Single Sign-On (SSO). Access is authenticated via your personal API token directly.

Adding An Account To A Connection

Once your connection is created, it will appear under the channel type you've chosen.

To start syncing data, you’ll need to link an account to this connection. Click on the "+ Add Account" button displayed under the connection. This will bring up a list of all the business accounts associated with the email address used for the connection. Simply select the account you’d like to add, and Grower will begin syncing data from that account into the platform.

After completing this step, your connection and account will be fully linked to Grower, making it ready for use. All data from this account will now flow seamlessly into Grower for analysis and reporting.

Revoking (Deleting) A Connection

If you no longer need a connection, you can remove it, but only after all accounts associated with that connection have been deleted, ensuring no accidental disruptions to active data or campaigns.

Associating Channels To Campaign Groups

Channels in Grower act as connectors, linking your marketing accounts to the platform and enabling you to track key performance metrics. They help ensure your campaigns stay on track to meet your marketing goals by providing a centralized view of your data.

To start tracking your data, you must associate at least one channel with your Campaign Group. Grower allows you to add multiple channels to a Campaign Group for comprehensive data tracking. However, each Campaign Group can include only one account per channel type. For example, if your organization has two Google Ads accounts linked and two Campaign Groups, you can add one Google Ads account to Campaign Group 1 and a different Google Ads account to Campaign Group 2, but not both accounts to the same Campaign Group.

You can associate channels with a Campaign Group during its creation or at a later stage. When creating a Campaign Group, you must link at least one channel to proceed. If you choose to add channels later, you can manage them easily from the settings menu within the Campaign Group. 

For instructions on managing Campaign Groups, refer to our Campaign Group Guide.

Accessing Channels

To access the list of channels associated within your selected Campaign Group, simply click or hover over the settings button next to the Campaign Group navigation bar and select "Manage Channels".

Adding A Channel

Once within the Manage Channels page, you will see a "+ Link New Channel" button on the top right corner, once clicked, you will be prompted to select the channel and then the account you want to associate with this campaign group.

Grower will display a list of connections that are currently available and belong to the channel type you have chosen. Simply select an account associated with the connection.

Once done, the channel will be added to your Campaign Group, and Grower will start syncing its data!

Editing & Deleting A Channel

You can edit or delete a channel by simply clicking on their respective icons. Editing a channel will allow you to modify its name or swap its connections. It is best to avoid deleting a channel, as this distorts the data collection when it becomes a recurring action.

If you choose to delete a channel, it’s essential to understand the impact this action will have on associated Groups and Campaign Groups. When you delete a channel, all campaigns from that channel linked to any existing Groups or Campaign Groups will also be deleted. This includes campaigns organized under any Group that has inherited this channel, ensuring that your data structure remains consistent.

A warning message will pop up if the channel is tied to any active campaigns, giving you the option to proceed or cancel. This message will let you know that all related campaigns will be removed from the associated Groups and Campaign Groups if you choose to go ahead.

Note that your ability to make actions is based on your assigned user role and permissions. For more information on roles and permissions just click on the corresponding link.

Syncing Channel Data

Grower automatically synchronizes channel data each morning to ensure your analytics are always up-to-date. If immediate updates are required, Grower allows you to manually trigger synchronization. This feature gives you control over when your data is refreshed.

If synchronization fails, your connection will display one of two statuses:

• Expired: The connection token has timed out. Click Sync Now to re-authenticate and resume data syncing.
• Failed: The connection encountered an error. Click Reconnect to go through the authorization flow again for that platform.

Both options are accessible from Manage Channels. Once resolved, Grower will resume syncing data automatically.

By managing your channels effectively, you maintain accurate insights for all your marketing activities!