Grower’s AI Tools

This guide explains how Grower's AI tools, including AI Personas, Targeted Recommendations, and multi-level analyses, help optimize campaigns. It covers storing insights in the AI Hub, triggering analysis prompts, and ensuring accurate setup for actionable, data-driven decisions.

Grower's AI-powered tools bring your data to life, transforming raw metrics into actionable insights that optimize your marketing campaigns and strategies. By analyzing historical data, industry benchmarks, and organizational goals, Grower's AI delivers comprehensive recommendations tailored to your needs.

The platform provides various AI features, including Personas, Targeted Recommendations, and AI Analysis, to streamline campaign management:

• AI Personas: Automatically generated profiles based on campaign data, market trends, and regional insights. These personas help refine audience targeting and ensure your campaigns resonate with the right audience. For more, explore the Buyer Personas guide.
• Targeted Recommendations: Available in the Performance module under the Ad Channels subtab, these suggestions help you optimize budgets, channels, and creative strategies.
• Multi-Level AI Analyses:
  • General Analysis: Evaluates all campaigns of a singular channel within a Campaign Group, identifying trends and actionable insights at a broader level.
  • Group Analysis: Focuses on the collective performance of all campaigns within a Group, consolidating insights for high-level strategic planning.
  • Campaign/Ad Set or Ad Group/Ad Level Analyses (available across all ad channels):
    • Full Deep Analysis: Provides a comprehensive examination of your campaign's performance, evaluating structural setup, budget allocation, audience targeting, and content effectiveness. Uses information based on the level it's run — Campaign Group or Group — to deliver detailed, actionable insights.
    • Conversion Analysis: Examines conversion performance and funnel effectiveness, identifying optimization opportunities in your conversion path and helping you understand which campaigns, ad sets/ad groups, or ads are driving the most valuable actions.
    • Budget Analysis: Evaluates spending efficiency and budget allocation across your campaigns, identifying opportunities to redistribute resources for maximum ROI and ensuring your budget aligns with performance and business goals.
    • Content Analysis: Reviews creative elements including ad copy, visuals, and messaging to identify what resonates best with your audience. Provides insights into which content types drive engagement and conversions.
    • Audience Analysis: Assesses your target audience characteristics, engagement levels, and how well your campaigns align with your ideal customer profile. Helps refine targeting strategies to reach the right people at the right time.
  • Website Analytics: Web Analyze (deep website analysis) under Web subtab
  • App Data Analysis: AI Analyze Performance (analyzes app performance data from Adjust for mobile marketing insights, available in the App subtab)
    • Note: The Campaigns Reporting section under the App subtab currently only has Deep Analysis available at the campaign/ad group/creative levels.

All analyses are stored in the AI Hub (located in the Performance module under the AI Hub subtab) for Campaign Groups, or in the AI Knowledge Hub section under Reporting for Groups.

Key things to remember about Grower's AI:

• Prompts can only be triggered once per filter and date range.
• All results are saved in the AI Hub for easy reference.
• Ensure organization and campaign group properties are accurately filled out for precise results.

Grower's AI is designed to unify your marketing strategy, ensuring every campaign decision is supported by data-driven insights. Whether you're optimizing with AI personas, acting on targeted recommendations, or diving deep into campaign analysis, these tools empower you to make informed, impactful decisions.