Dashboards & Reports

This guide details using Grower’s unified dashboards to consolidate data from platforms like Meta and Google. It explains analyzing key metrics like CTR, ROAS, and conversions, applying customizable filters for insights, and tracking trends to make data-driven decisions efficiently.

Managing marketing campaigns across multiple platforms can be a daunting task, especially when trying to consolidate data for meaningful analysis. Grower simplifies this process with powerful data blending capabilities, enabling seamless integration of metrics from channels like Meta, Snapchat, Google, LinkedIn and more!

This feature consolidates your data into a unified dashboard, offering a comprehensive overview of your marketing performance across platforms. By centralizing your data, you can analyze trends, monitor key metrics, and make data-driven decisions, optimizing your strategies with ease.

The Dashboard

How We Unify Your Data

1. Identify Data Sources: We start by identifying the various sources of data we want to blend, which could include platforms like Meta, Snapchat, Google, LinkedIn, among others.
2. Understand Data Structure: We familiarize ourselves with the structure and format of the data from each source, including the types of metrics available, how they are organized, and any common identifiers that can be used for blending.
3. Define Key Metrics: We determine which metrics are most relevant to your needs and objectives by considering factors such as your analysis goals, reporting requirements, and overall business objectives.
4. Identify Common Identifiers: We identify common fields or identifiers across our datasets that can be used to link or merge the data.
5. Handle Data Discrepancies: We address any discrepancies or inconsistencies in the data from different sources, including cleaning and standardizing data formats, handling missing or duplicate values, and ensuring data integrity.
6. Iterate and Refine: We continuously iterate and refine our data blending process based on feedback, changing business requirements, or new data sources.

How To Access The Dashboard

Once your Campaign Group is created, accessing its dashboard is simple. Start by clicking on the Campaign Group Name from the Campaign Groups page. This will take you to a dashboard where you can access: Summary, Budgets, Channels, Personas, Performance, Assets, and Groups.

The Summary Tab serves as the default landing page, providing an immediate overview of key performance metrics. The first step to viewing data is selecting a fiscal year. By default, the current fiscal year is displayed, but you can choose a different year using the dropdown menu.

 

Return On Ad Spend

ROAS measures the profitability of your marketing efforts. A positive ROAS means you're earning more than you're spending, while a negative ROAS indicates the opposite.

How We Calculate Your ROAS

ROAS = ((Gains - Costs) / Costs) × 100

• Gains: Calculated as (Sales Conversion Rate × Total Conversions) × Average Ticket Price.
• Costs: All campaign-related expenses, such as ad spend, agency fees, content creation costs.

The revenue generated can be directly attributed to the marketing campaign through various means such as tracking conversions, sales, leads, etc. 

The cost of investment includes all expenses associated with running the campaign, such as advertising costs, agency fees, content creation costs, software subscriptions, etc.

Ad Channel Performance

The Ad Channel Performance section highlights essential metrics such as Click-Through Rate (CTR), Success Metrics, Total Ad Clicks, and Impressions.

To provide you with a clear picture of your performance, we offer a date picker filter. This filter allows you to easily narrow down the displayed data by selecting a specific date range. By default, the filter shows data from the last week, excluding today. However, you have the flexibility to customize the date range according to your preferences.

 

Website Analytics Performance

The Website Analytics Performance section highlights essential metrics such as Websites Events, Users, Sessions, and Average Session Duration.

App Performance

The App Performance section highlights essential metrics such as Installs, In App Revenue, Clicks, and Install Rate.

Metrics

Each of these metrics plays a crucial role in understanding your marketing performance:

• Click-Through Rate (CTR): The overall rate at which users click on your ads or links across all digital marketing platforms.
• Success Metrics: The total number of desired actions or goals achieved, summed across all your digital marketing channels.
• Total Ad Clicks: The total number of clicks on your ads or links across all digital ads platforms.
• Impressions: The cumulative count of times your content has been displayed across all connected digital channels.
• Website Events: A collection of user interactions on your website, such as form submissions, downloads, or page navigation activities.
• Users: The total number of unique visitors to your website.
• Sessions: The total number of sessions recorded on your website, indicating the overall engagement level of visitors.
• Average Session Duration: The average duration of a session on your website, providing insights into the average time visitors spend on your site.
• Installs: The total number of times your app has been installed.
• In App Revenue: The total revenue generated from in-app purchases, including subscriptions and advertising revenue.
• Clicks: The total number of clicks on your app.
• Install Rate: The percentage of users who have completed a desired action, such as making a purchase or filling out a form.

By analyzing these metrics within your chosen date range, you can gain valuable insights into your marketing efforts and make informed decisions to optimize your campaigns.